ADELAIDE - The Creole Orphan
Made for introduction for Spanish Readings Horror Movie
Concept: For my Spanish group’s oral presentation, we had to come up with a Spanish Horror Movie. The script and introduction to the film was created by me. For this intro to the film, Adobe After Effects was used.
The introduction included a blue smoke that moved across the screen. Along with the blue smoke, music was added for the Horror movie effect. Included in the opening of this short movie is: who the production was by, the stars of the film, and the name of the film. After, the screen faded to black and the opening scene of the film appeared.
Creative Strategy/ Brief
Objective
The objective of this television commercial is to raise awareness of food waste within the community and to prompt people to donate and volunteer at Food Net Food Bank of Lafayette.
Research
Food Net Food Bank of Lafayette is a local affiliate of United Way that works to give food to those who struggle with hunger in the communities they serve. Their mission statement is to reduce hunger, provide food, generate community, support, and create awareness. This company not only accepts donations but they also sponsor some key community outreaches that help raise money and donations for the people they serve. These include Amazon Smile, Elder Outreach, Mad Dash, the KLFY Drive, and the Postal Drive.
Target Audience
The target audience for this commercial is traditional and nontraditional college students between the ages of 18 and 35.
Competitors
Food Net’s competitors include Second Harvest, Volunteers of America, United Christian Outreach, and local churches who do hunger outreaches.
What the Audience Thinks
Currently audience members are unaware of the fact that so many people around them struggle with hunger. They are also unaware that Food Net even exists as a means for them to help do something about this problem.
What We Want the Audience to Think
We want to increase audience awareness of this organization in general. It is easier than people might have previously assumed to help out with stopping hunger in their community because this local Foodnet exists and the fact that it is a local organization means that there should be absolutely no excuse for them to not know about it.
Campaign Tactics
This PSA uses emotional appeal in order to get into the heart of audience members, statistics in order to get into their minds and inform them, and relatable settings in order to show audience members that a person just like them might just be suffering from hunger.
Creative Strategy/ Concept
The concept for this commercial was to show college students wasting food, then show students who were hungry in order to suggest to the audience that they shouldn’t waste food but that they should instead donate it to Food Net Food Bank of Lafayette.
Tone
The tone of this commercial is quite somber. This tone is facilitated throughout the commercial by the use of the sad music playing in the background and the black and white filter that is used within the commercial.
Call to Action
Don’t waste food. Donate it or volunteer at Food Net Food Bank of Lafayette.