LOGO
Logos are crucial to companies for the purposes of branding and recognition. Imagery, choice of colors, and typography come together to portray an image of the company that customers will remember.
The suggestion for the client is a logo that portrays its main essence...cakes. Because The Cakery is a start-up company, many people will not be aware of The Cakery’s type of business just from looking at the logo. I suggest designs that clearly depicts the nature of the business with a combination of trendy and welcoming imagery, colors, and typography.
